2007
Interactive audio installation
Media: office furniture, telephones, office supplies, wall text
Dimensions: 28 sq. m
Call Centre sets up an opportunity for interactive exchange based on telemarketing strategies and telephone solicitation. It takes the form of a telephone call centre consisting of two different stations, each furnished with a desk, chair and telephone. At one station at random moments, regular incoming calls cause the telephone to ring, prompting visitors and passersby to pick up the receiver and participate in a scripted survey with a live Call Centre agent. At the second station, participants who pick up the handset are automatically connected to a voice mailbox where they are prompted to respond to a differing pre-recorded survey. Both surveys subtly prod the visitor to participate in an interaction that is simultaneously familiar and uncomfortable, while the intended goals of the surveys remain in the murky boundaries outside of commercial enterprise and statistics collection.
